Meme’s used in Advertising

Time to have a look at Meme’s in advertising!

One of the first companies to create an online meme was done by Blendtec and their ‘Will It Blend?’ campaign.

Blendtec claimed their blender was so amazing it could blend pretty much everything, but it all started with a box of matches October 2006. They then went about filming Tom Dickson (awesome guy) sticking everything from a lightbulb to an iPod into a blender and asking the question ‘Will it Blend?’ They even put a  video camera in the blender so you could watch the blender blending from inside the blender! Epic!

“mm iPad dust, don’t breathe this!”

Blend tech wanted to make the simple and rather dull blender into something that was fun and people would share. Users were able to request items to appear on the next video creating a great sense of interaction and a really nice way to show the blender will actually blend anything you put in it, great for the product. The campaign did amazingly well for Blentec and it even won best ad of the year on Gruen.

As of February 21, 2012, the Blendtec series of videos had collected a total of 188,170,865 views on YouTube.

Watch more here on their channel but be warned you may end up watch hours of blending!!

It is a bit of a shame they have sold out and are now plugging brands such as Nike and Doritos. Can’t say I enjoyed this one nearly as much. The series has been going since 2006 so they may be running out of ideas. Personally I think Doritos are a bit late to benefit from doing this, its very clearly a plug and the popularity of the Meme has diminished. I think fans would be pretty upset that the Meme had come to this.


Another company which has created meme for its marketing plan is of course Old Spice.

They’re ad became a huge hit and was an attempt to re brand the product and get a new and younger generation to use it. However the ad is aimed at women in an attempt to get men to care how they smell to women. The one-take ads were very popular and spawned millions of parody’s.

Here are the stats as at august 11:

  • On day 1 the campaign received almost 6 million views
    (that’s more than Obama’s victory speech)
  • After the first week old spice had over 40 million views
  • The old spice twitter following increased 2700%
  • Facebook fan interaction was up 800%
  • website traffic was up 300%
  • The old spice YouTube channel became the all time most viewed channel
  • In the last month sales were up 107% from the social responses campaign work
  • Old spice is now the #1 body wash brand for men.

Pretty amazing!

The also shot for 3 days straight filming 180 videos in response to viewers and celebrities questions. They were shooting so many they pretty much ended up doing it in real time. Here’s one where he replied to Ellen DeGeneres…you would have to love being one of the writers for these!!


September 26, 2012. Uncategorized. 1 comment.

Gangnam Style!

As requested, I though i would take a look at Gangnam Style!

This is a meme which is spreading as I type! It’s become a new colloquial term and spreading very quickly across the internet and is already embedded in pop culture and music history.

I had seen a few of these gif’s around, and various spoofs there are (there are many other ones with  Han Solo and other characters)

But I didn’t realise what they really were and have only just watched the whole clip of it!

So for those who haven’t seen it, be amazed!

Mind blown.

Gangnam Style was released in July 2012 by Korean pop singer PSY.  He has been around a while as this is his 6th album. Gangnam Style was the first song released and  debuted at number 1 in Korea. The song states what kind of guy PSY is and what kind of girl he is looking for

It roughly means ‘Your man has Gangnam Style’ and ‘Oppa’ is an affectionate term girls use to address older guy friends or a boyfriend.

The song takes a bit of a jab at the class system in South Korea with PSY’s signature move dubbed ‘horse riding dance.’ He has managed to turn horse riding, an activity associated with the wealthy, into something hilarious.

International media began to take notice of it in August and has snowballed through social media and forums. There are even flash mobs popping up.

The spread of the video has been helped along by celebrities talking about it, an appearance at the MTV awards and the video being shared throughout social media. It has been seen over 235 MILLION times on Youtube and is the highest K-Pop (Korean pop music) video ever.

“Gangnam Style” refers to the extreme wealth and ‘Beverly Hills’ like district of Seoul in South Korea where people live a luxurious lifestyle and young people go to party. The clip is a satire of conspicuous consumption in Korea, so pretty much the government is encouraging people to spend and get into debt because it makes the economy look good.

PSY has just signed with Justin Biebers manager, so you can imagine we’ll be seeing a lot more of him!

And for all those who want to learn the dance and show off on the weekend, here you go! 🙂

September 23, 2012. Uncategorized. 3 comments.

Current Meme’s

I thought this time I would take a look at some off the current memes going around.

The most recent and officially recognised Meme is the Overly Attached Girlfriend which was created in June this year. Basically it spawned from a girl uploading a parody of a Justin Bieber song with her own personal lyrics which were very very clingy, a bit stalker like and rather creepy!!!

Try spot her blink…

It received 1.35 views in less than 48 hours and was picked up by lots of blogs and soon became an ‘advice animal’ image which is the image of a character accompanied by captioned text which represents the characters trait or an archetype, which then if popular, becomes a well known meme.

There are thousands more versions of the meme here, all equally clingy and creepy. There are even more spin offs such as the Overly Attached Boyfriend and it made the news.

Ermahgerd its Ermahgerd!

This lovely lady first appeared in March 2012. It began with the image of a girl posing with Goosebumps books being used in a YouTube video  “Mah Fravorit Berks!” which featured the image and a voice-over of the caption.

It then went on to star in other popular internet forums with several other captions but by May 2012 “Ermahgerd” had stuck. The captions are written to sound like you have an orthodontic retainer in.

Several companies on Facebook have been using this to promote deals and specials and there are of course the mandatory knock offs like this one

Another meme I like, though not as mainstream around the world is ‘Keep Calm and Carry On’

You may have seen the posters and a few retailers are doing knock offs.

It was produced by the UK government in 1939 at the beginning of the second world war and was intended to raise the morale of the British public in the event of a Nazi invasion. It was not widely distributed and quickly forgotten until the year 2000 when Barter Books found a copy. The image is now considerd public domain as the 50 year copy rite has run out, so it has been open to a;l sorts of interpretations including its opposite “Now Panic and Freak Out.” It has become popular because it “taps directly into the country’s mythic image of itself: unshowily brave and just a little stiff, brewing tea as the bombs fall.” (reference)

This is the original story about how the poster came about, I really enjoyed it and didn’t realise it had such a strong history behind it when I first started seeing the spin offs.

And now here’s a few more…

And thanks to a comment last post, I had a look at the Meme app for smart phones, its an easy way to recreate a meme using their existing pics from popular memes and you simply input your text into them which appears on the top and bottom.

Very easy and straight forward, you just need something clever to say!

Until next time, Keep Calm and Stay Reading 🙂

September 15, 2012. Uncategorized. 10 comments.