Exploitables

I thought I would take a look at memes that have a large user generated base and can be easily reproduced. These types of memes are known as ‘Exploitables’ as they are usually empty templates which are easy to edit and replicate. They are usually pretty basic images and can be a single pane, or more in the form of a comic.

Reddit/rage comics first appeared on influential web group 4chan, a notorious for causing trouble on the internet. Rage comics are typically used to tell stories about peoples lives or experiences and end with a funny punch line.

This guy:

Was the first one to appear on 4chan in 2008 and was used in comics about rage and anger. He was called rage guy, hence the name rage comics, and was the beginning of several more rage comic stars.

In July 2009 Reddit (a social news aggregation site which has a very large influence over memes on the internet) posted rage guy up and allowed its users to submit their own variations of the comic. This led to other characters

They are so successful because they have universally recognisable faces and expressions so everyone can relate to them. I’d say you can pretty much find any emotion you want noe!

Someecards are also very popular and pop up everywhere! The website allows users to create their own e cards with a twist on a traditional greeting card message. They using a sarcastic or egotistic attitude that pokes fun at peoples personality traits or behavior. They could be considered a bit offensive if taken seriously, but there is a card for every occasion!

The site was created on April 18, 2007 by Brook Lundy and Duncan Mitchell. Brook was working in an advertising and went to pitch what she called “the lamest idea I’ve ever pitched” To Duncan.  He loved it and they got the investors together and the site took off. It was so successful that they have both quit their day jobs, see there is money in meme’s!!! If your interested there’s an interview with Brook here

There’s loads more on the website to look at!

One of my favourite exploitables is the Philosoraptor

Again it started on 4Chan with a photo shopped picture of a Jurassic Park Velociraptor with a book of Plato in March 2007. It is one of the most popular meme series with over 38,000 generated. It consists of the Philosoraptor and an interesting thought such as:

Yeah, think about it!

Sam Smith of Lonley Dinosaur put a copyright on the design in 2008 when he placed the image on a t-shirt. He’s perfectly happy for people to continue using the image but would love to know whostarted putting text over it. Heaps more here should you need to ponder life 🙂

Finally the most recent example of an exploitable is this little guy, the worlds grumpiest cat called Tardar Sauce, or Tard for short.

The picture was viewed more than a million times in the first 48 hours of its upload to Reddit and Facebook. She looked unique as a kitten with an underbite and is a little less coordinated than a normal cat, which could explain why she looks so grumpy

Not nearly as happy as this guy though!

mwahahah couldn’t resist!

Thanks for reading!

October 5, 2012. Uncategorized. 5 comments.

Meme’s used in Advertising

Time to have a look at Meme’s in advertising!

One of the first companies to create an online meme was done by Blendtec and their ‘Will It Blend?’ campaign.

Blendtec claimed their blender was so amazing it could blend pretty much everything, but it all started with a box of matches October 2006. They then went about filming Tom Dickson (awesome guy) sticking everything from a lightbulb to an iPod into a blender and asking the question ‘Will it Blend?’ They even put a  video camera in the blender so you could watch the blender blending from inside the blender! Epic!

“mm iPad dust, don’t breathe this!”

Blend tech wanted to make the simple and rather dull blender into something that was fun and people would share. Users were able to request items to appear on the next video creating a great sense of interaction and a really nice way to show the blender will actually blend anything you put in it, great for the product. The campaign did amazingly well for Blentec and it even won best ad of the year on Gruen.

As of February 21, 2012, the Blendtec series of videos had collected a total of 188,170,865 views on YouTube.

Watch more here on their channel but be warned you may end up watch hours of blending!!

It is a bit of a shame they have sold out and are now plugging brands such as Nike and Doritos. Can’t say I enjoyed this one nearly as much. The series has been going since 2006 so they may be running out of ideas. Personally I think Doritos are a bit late to benefit from doing this, its very clearly a plug and the popularity of the Meme has diminished. I think fans would be pretty upset that the Meme had come to this.

 

Another company which has created meme for its marketing plan is of course Old Spice.

They’re ad became a huge hit and was an attempt to re brand the product and get a new and younger generation to use it. However the ad is aimed at women in an attempt to get men to care how they smell to women. The one-take ads were very popular and spawned millions of parody’s.

Here are the stats as at august 11:

  • On day 1 the campaign received almost 6 million views
    (that’s more than Obama’s victory speech)
  • After the first week old spice had over 40 million views
  • The old spice twitter following increased 2700%
  • Facebook fan interaction was up 800%
  • Oldspice.com website traffic was up 300%
  • The old spice YouTube channel became the all time most viewed channel
  • In the last month sales were up 107% from the social responses campaign work
  • Old spice is now the #1 body wash brand for men.

Pretty amazing!

The also shot for 3 days straight filming 180 videos in response to viewers and celebrities questions. They were shooting so many they pretty much ended up doing it in real time. Here’s one where he replied to Ellen DeGeneres…you would have to love being one of the writers for these!!

September 26, 2012. Uncategorized. 1 comment.

Gangnam Style!

As requested, I though i would take a look at Gangnam Style!

This is a meme which is spreading as I type! It’s become a new colloquial term and spreading very quickly across the internet and is already embedded in pop culture and music history.

I had seen a few of these gif’s around, and various spoofs there are (there are many other ones with  Han Solo and other characters)

But I didn’t realise what they really were and have only just watched the whole clip of it!

So for those who haven’t seen it, be amazed!

Mind blown.

Gangnam Style was released in July 2012 by Korean pop singer PSY.  He has been around a while as this is his 6th album. Gangnam Style was the first song released and  debuted at number 1 in Korea. The song states what kind of guy PSY is and what kind of girl he is looking for

It roughly means ‘Your man has Gangnam Style’ and ‘Oppa’ is an affectionate term girls use to address older guy friends or a boyfriend.

The song takes a bit of a jab at the class system in South Korea with PSY’s signature move dubbed ‘horse riding dance.’ He has managed to turn horse riding, an activity associated with the wealthy, into something hilarious.

International media began to take notice of it in August and has snowballed through social media and forums. There are even flash mobs popping up.

The spread of the video has been helped along by celebrities talking about it, an appearance at the MTV awards and the video being shared throughout social media. It has been seen over 235 MILLION times on Youtube and is the highest K-Pop (Korean pop music) video ever.

“Gangnam Style” refers to the extreme wealth and ‘Beverly Hills’ like district of Seoul in South Korea where people live a luxurious lifestyle and young people go to party. The clip is a satire of conspicuous consumption in Korea, so pretty much the government is encouraging people to spend and get into debt because it makes the economy look good.

PSY has just signed with Justin Biebers manager, so you can imagine we’ll be seeing a lot more of him!

And for all those who want to learn the dance and show off on the weekend, here you go! 🙂

September 23, 2012. Uncategorized. 3 comments.

Current Meme’s

I thought this time I would take a look at some off the current memes going around.

The most recent and officially recognised Meme is the Overly Attached Girlfriend which was created in June this year. Basically it spawned from a girl uploading a parody of a Justin Bieber song with her own personal lyrics which were very very clingy, a bit stalker like and rather creepy!!!

Try spot her blink…

It received 1.35 views in less than 48 hours and was picked up by lots of blogs and soon became an ‘advice animal’ image which is the image of a character accompanied by captioned text which represents the characters trait or an archetype, which then if popular, becomes a well known meme.

There are thousands more versions of the meme here, all equally clingy and creepy. There are even more spin offs such as the Overly Attached Boyfriend and it made the news.

Ermahgerd its Ermahgerd!

This lovely lady first appeared in March 2012. It began with the image of a girl posing with Goosebumps books being used in a YouTube video  “Mah Fravorit Berks!” which featured the image and a voice-over of the caption.

It then went on to star in other popular internet forums with several other captions but by May 2012 “Ermahgerd” had stuck. The captions are written to sound like you have an orthodontic retainer in.

Several companies on Facebook have been using this to promote deals and specials and there are of course the mandatory knock offs like this one

Another meme I like, though not as mainstream around the world is ‘Keep Calm and Carry On’

You may have seen the posters and a few retailers are doing knock offs.

It was produced by the UK government in 1939 at the beginning of the second world war and was intended to raise the morale of the British public in the event of a Nazi invasion. It was not widely distributed and quickly forgotten until the year 2000 when Barter Books found a copy. The image is now considerd public domain as the 50 year copy rite has run out, so it has been open to a;l sorts of interpretations including its opposite “Now Panic and Freak Out.” It has become popular because it “taps directly into the country’s mythic image of itself: unshowily brave and just a little stiff, brewing tea as the bombs fall.” (reference)

This is the original story about how the poster came about, I really enjoyed it and didn’t realise it had such a strong history behind it when I first started seeing the spin offs.

And now here’s a few more…

And thanks to a comment last post, I had a look at the Meme app for smart phones, its an easy way to recreate a meme using their existing pics from popular memes and you simply input your text into them which appears on the top and bottom.

Very easy and straight forward, you just need something clever to say!

Until next time, Keep Calm and Stay Reading 🙂

September 15, 2012. Uncategorized. 10 comments.

The Internet is for…Meme’s!

 

I come across Meme’s all the time on the internet so I thought I’d take a look at them and see what they’re all about and where they came from.

Frist up,
What is a Meme?
Personally I’d rather post a whole lot of pictures but I’ll try offer some worded explanation. The dictionary states that a meme is an idea or element of social behaviour passed on through generations in a culture, particularly by imitation.

The term ‘meme’ first came about in 1976 by Richard Dawkins who was an evolutionarily biologist. It was derived from the word mimeisthai which means “to imitate.”
Basically a meme today is a set of ideas, pieces of culture, that self-replicate or is transferred from a person or group to another person or group.
Memes have existed long before the Internet and can be seen in fashions, songs, religious beliefs, proverbs, art movements, folklore, language conventions…ect

There is a bit of debate over what was the first internet meme, the general consensus is that it was the simple smiley face in 1982 by Scott Fahlman at CMU.

: – )

This was the beginning of emoticons when Fahlman decided that it was too hard to detect emotions over electronic text, so he proposed the smiley so it was clear if you were joking or serious. This lead to hundreds more which we all use today.

 

According to knowyourmeme.com there are currently 1,283 confirmed meme entries on their database.

These have been voted in by users who are able to submit their own creations or other they have found. Above are the 20 most popular Meme’s.

So how does something become a meme?
There is no set formula for creating a meme. It depends a lot on how easy it is to create, how outrageous, observational, trendy it is.
Popular memes are usually relevant to the Internet or internet culture. Again memes are not exclusive to the Internet so they can be passed along in other ways.

This internet memes timeline website is fabulous, It claims to have mapped all the memes on a timeline, it’s a great little tool to track every meme and see when they occurred.
Anyone remember the Dancing Baby? Well it first came out on Oct 21, 1996 and quickly became one of the first viral videos.

 

Another oldie and one of the very first examples of an internet meme was the Hampster Dance. At the time it was a fairly new feature in a browser. It used 4 animated GIF’s of hamsters in a loop with music. Believe it or not it got to #5 on the ARIA charts… and here it is for you to reminisce or torture someone with. 🙂

What are some of the first memes that you came across or can remember?

…?

 

Sources:

http://ohinternet.com/Meme

 

August 30, 2012. Uncategorized. 13 comments.